For seven years I was proud to create, produce, and direct an annual music video to celebrate the courage of cancer survivors. Featuring thousands, including the university community, caregivers, celebrities and survivors, the music videos created a brand for TCU Frogs for the Cure. From shoots with 60 dance scenes, to a flash mob with 75 groups, to a single take featuring 16 lip-dubbers and 2500 people, each video was an inspiration to the participants and all who cared about paying tribute to the cause.

"BRAVE" 

When I heard Josh Groban’s song “Brave”, the moving lyrics inspired me to envision a giant pink ribbon pulled from coast to coast to celebrate the courage of cancer survivors. That dream came true with a showcase of ballet, theater dance, jazz, and hip hop dancers set against iconic skylines in Washington, DC, New York City, Chicago, Los Angeles and in Texas.

"AIN'T NO MOUNTAIN HIGH ENOUGH"

With Sony Music’s endorsement, I recruited artists Luke Wade and Mia Zanotti from The Voice to record a powerful new version of the song. Filmed on a sound stage in Los Angeles, on a mountain and river in Big Sky, Montana, and with thousands in Texas, the video soars with the message of scaling the highest challenge.

The Ann Louden Company

Strategy & Consulting

New York, New York

info@annlouden.com

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